Amsoil Company Information
As a jet fighter squadron commander Lieutenant Colonel Albert J. Amatuzio
had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet
engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on
engine components, an ability to function dependably at severe temperature extremes and an ability to
withstand rigorous and lengthy engine operation without chemical breakdown.
Recognizing that these same benefits would prove invaluable in cars, trucks and other internal combustion
engines, Amatuzio began an intense period of research in 1963. By 1966 his newly formulated synthetic motor oil was
being used in several vehicles, including a new 1966 Ford station wagon owned by his radar observer and closest
friend, business owner Jack Arotta.
Throughout the 60's Amatuzio continued his research and developed commercially available synthetic oils under a
variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this
product name was changed to AMZOIL and it continued to be sold commercially. While Amatuzio had developed and sold
synthetic motor oils since the early to mid-sixties, it was 1972 that represented the true milestone. It was then
that AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service
requirements. Over the years Albert J. Amatuzio and AMSOIL have been acknowledged throughout the industry and by
numerous industry publications as the developer of the first synthetic motor oil for automotive engines.
AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his
belief that consumers would respond to a superior product. The company has remained true to these ideals; its
history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation
in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical
responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology
Al Amatuzio's induction to the Lubricants World Hall of Fame (opens in new
window) is the ultimate tribute to the man who started it all. He is firmly established among the
giants who have shaped the industry. Al Amatuzio's desire for technical innovation, his commitment to
higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL
See the A.J. Amatuzio video clips (Flash Player Required)
Under the leadership of President Albert J. Amatuzio, along with
Executive Vice President and COO Alan Amatuzio and Executive Vice President and General Manager Dean
Alexander, AMSOIL remains the leader in synthetic lubrication technology.
Albert J. Amatuzio-President and CEO (Center)
Alan Amatuzio-Executive-Vice President and COO (Left)
Dean Alexander-Executive-Vice President and General Manager
AMSOIL formulates a
wide selection of synthetic lubricating oils for all types of engine and gear applications, including those
for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel
additives, filtration systems and other companion products that supplement and extend lubricant performance.
All are distributed through a worldwide network of independent Dealers. This complete line of quality products
is recognized by countless private motorists, fleet managers and industrial administrators as the best and
most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and
equipment life. ...making history with
The AMSOIL corporate headquarters,
manufacturing plant, and main distribution center are located in Superior, Wisconsin, with several regional
warehouses strategically located throughout North America and overseas. These facilities cover a total of
nearly 700,000 square feet.
The state-of-the-art lubricant production plant contains materials blending and bulk storage
facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a
global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide.
Capacity is geared to meet projected market demands decades away.
The AMSOIL administrative functions are centrally
located and outfitted with the latest in communications and information processing equipment. The entire
complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300
...geared for the 21st
|Amsoil Company of Firsts
AMSOIL has a documented history of innovation
- Amsoil is the First to develop an API-rated 100 percent synthetic motor oil.
- Amsoil is the First to introduce the
concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain
- Amsoil is the First U.S. company to
utilize the NOACK volatility test as a standard of performance excellence.
- Amsoil is the First to produce synthetic
motor oils for diesel engines, racing engines, turbo and marine engines.
- Amsoil is the First to introduce
synthetic oils that legitimately contribute to improving fuel efficiency.
- Amsoil is the First to manufacture
synthetic gear lube for automotive use.
- Amsoil is the First to manufacture a
100:1 pre-mix synthetic 2-cycle oil.
- Amsoil is the First to manufacture a
synthetic automatic transmission fluid for automotive use.
Eight reasons you need AMSOIL for whatever
AMSOIL offers superior wear
protection so that engines last longer.
AMSOIL improves fuel economy so
that vehicles get better mileage out of every tank of gas.
AMSOIL has been proven to provide
By reducing friction AMSOIL helps
engines run cooler.
By reducing deposits engines run cleaner
and perform more efficiently with AMSOIL.
Due to lower volatility AMSOIL
reduces oil consumption.
Due to its low pour point and cold weather
pumpability, AMSOIL makes winter starts much easier.
Because AMSOIL resists oxidation
and breakdown, it reduces varnish and sludge which keeps valves and rings from
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